Pay per click
Pay Per Click (PPC) analysis is essential for ensuring that you maximize
your return on your marketing spend. Using Keyword-Analysis provides
the pay per click tools (mostly free) to track conversion metrics,
which search phrases actually deliver and which portal provider
and pay per click provider is best for your products.
Keyword-Analysis.com has the capabilities to Track, Measure, Diagnose
and Suggest actions to improve the number of pay per click customers
reaching your web site.
Pay Per Click monitoring
Using Keyword-Analysis allows you to use any page on your website
as a landing page for your PPC advert and still identify, which PPC
provider delivered the visitor and which portal partner the visitor
used to search on. Sample
Pay per click reports
There are focused reports for Overture, Overture portal partners,
Google Adwords, E-Spotting and more so you can see which search engine
portal delivers the best customers and which pay per click provider
delivers a return on investment. See
list of reports
Free reports for Pay per click
Pay Per Click achieves between 1% and 6% click through, but the
natural search engines on a well optimised website deliver 86% of
customers, based on this premise we allow you to use most of the
Pay Per Click reports for free, because if pay per click is working
for you and you are paying hundreds of dollars or pounds or Euros
each month we recognise that if our free PPC reports are useful to
you, you will invest the nominal amount per month we charge to obtain
website traffic of 15 times the value via the natural free search
engines, this is why our pay per click reports are free. See
list of reports
Do you think your competitors are clicking on the expensive PPC
search terms just to run up your bills; this report was created because
a site was loosing over $1,000 a month by competitors clicking on
their PPC adds. This report monitors the IP address of all visitors
and will identify multiply visitors from the same or a range of IP
addresses. Sample report
Are you getting the visitors you are paying for?
When you use Pay Per click campaigns are you sure that you actually
receive the visitors that the PPC search provides says it delivers?
With Keyword-Analysis.com simply run the report for Overture, Adwords
etc at the month end to check. Sample
Is PPC delivering visitors or customers
Using Keyword-Analysis you can have any page on your web site as
a landing page and still track where they came from and if they reached
your target page and became a customer. If you know which keywords
and PPC adds deliver customers you know where to spend your marketing
The whole objective of Keyword-Analysis is to identify what delivers
customers and then use this knowledge to optimise your website
to get more customers.
Web site ranking of Keyword search phrases
With Keyword-Analysis every visitor to the website from a search
engine will be analysed. The page that your website was ranked on
the search engine will be recorded revealing how important being
on page one of a search engine listing is to you. More importantly
this report will identify keyword search terms that deliver visitors
but are ranked on page 2, 3 or lower. This information tells you
which search phrases to concentrate your search engine optimisation
on. It is amazing how many different keyword search phrases people
use, one site regularly has over 3,000 unique page one ranked keyword
searched phrases every month. Sample
report of search engine page ranking, click on a keyword search
term to view search engines delivering visitors and the page ranking
of each search term.
Over 50 configurable reports
Over 50 reports focused at identifying where to apply your search
engine optimisation efforts to improve the performance of your website. See
list of reports
Keyword Suggestion Tool
The keyword suggestion tool analyses all visitors to your website
over a time period of three months and identifies the keyword search
phrases that deliver customers/prospects and assigns each a KAT-ratio,
the higher the KAT-ratio the more important the keyword search phrase
is in delivering customers, so these are the keyword search terms
that if you improve their page ranking in the search engines will
deliver more customers to your web site. This is very important
because search engine optimisation is time consuming and expensive
so you only want to target keyword search phrases that you know
deliver customers. Sample
Don’t spend your online marketing budget on a web designers
best guess, improve your website search engine position based on
real data using Keyword-Analysis.com
Online tools to track and monitor how successful your Pay Per
Click campaigns are.
Easy to use
It is a online server based (ASP) solution which means that Keyword-Analysis
• No up front investment.
• No Hardware to purchase.
• Minimum IT required to run and administer it .
• It's easy to use and get results from
• View all Sample reports
Drill down into reports
From the main reports you can drill down into the data to identify
the important elements from the mass of data, this allows you
understand how visitors are finding your website and what elements
are working for you. Click on search terms in Sample
report to see how this work.
Monthly management reports
The monthly management report is similar to a company P&L or
Balance sheet it provides a summary of how successful your website
has been over the last month in attracting visitors and converting
these visitors into prospects and customers. Sample
Alarm email are sent out when one of the primary keyword search
phrases for your website either drop down a page in the search
listings or hopefully improves its page ranking. Sample
alarm email report
When you get a e-mail request for information on your products
from your web site wouldn't’t it be useful to know how this
prospect found your web site, the number of pages he has looked
at, the country
he is from and which search engine delivered this prospective customer
to you? All this and more is available using the Keyword-Analysis
Email Enhancer Sample
enhanced Email data
Closed loop monitoring of customer metrics
Its no use having a website unless it works for you and most
B2B websites don’t monitor the huge benefit and quality
sales leads that a good SEO (Search Engine Optimised) website
Keyword-Analysis allows you to measure and thus control your website.
report of visitors that reached a B2B web sites contact page.
How to identify which visitors become customers.
By tracking visitors to your Target Pages and being able to link
this to the search engine that delivers the visitor, the keywords
used, the page ranking of the keyword search phrase, and the country
the visitor is from, you can identify who become customers and target
this group to sell more products to them. Sample
report. Customers can be identified and targeted to increase sales.
Keyword search tools
It is interesting to know which keyword deliver visitors but wouldn't’t
it be more useful knowing which keywords deliver customers.
report showing visitors by search phrase
report showing CUSTOMERS by search phrase
Search Engine tracking tools
It is interesting to know which search engines deliver visitors
but wouldn’t it be more useful knowing which search engines
delivers customers. In the sample reports below only 12 people reached
the contact page out of 373 visitors.
report showing visitors by search engine
report showing CUSTOMERS by search engine
Do you really know which countries visitors come from?
At Keyword-Analysis we are passionate about delivering the truth
concerning your visitors and customers so to identify the country
that a visitor comes from we read their computers operating system,
the time zone of their computers clock, the keyboard and the language
they are using to ensure that when we say a visitor is from Poland
he is. Sample
Filter your data using 7 filtering options.
You can drill down for up to three levels into the data and apply
filters on the following parameters, Country, Target Page Group,
Keyword, number of pages viewed, Search Engine, Entry page, Exit
page and Pay Per Click search engine. Click on the data in the sample
report to drill down into the results.